Tag Archives: Marketing

How Video Can Help Your Business

If you are a small business owner, you know that importance of marketing your business.  You need a 0e2f51_d457c35270884e7697368e05f1db759dcomprehensive marketing plan (and one that you execute) that includes video.  I had the good fortune today of watching a presentation on the basics of video as part of the Business Growth Series at the Central Bucks Chamber of Commerce.   Ann Marie and Don Polec of Sun Blossom shared their best tips.

Let me start off by saying that I have spoken about video and have helped my clients through many a video shoot.  The biggest hangup that many have is they do not want to see themselves on video.  You do not need to, nor do you have to ever watch your own video.  Let’s move on.

How do you shoot a video and what do you do with it?

Videos come in all shapes and sizes.  You can shoot them off your computer, your smartphone, a high-def camera, or you can have them shot by a professional. How long should a video be?  About 90 seconds.   Here are my best pieces of advice:

  1. Have a professional video shot for each of your core business areas.
  2. Shoot more informal videos of your blog posts off of a high def camera from your desktop or phone.
  3. Upload ALL videos to YouTube.  Make sure they are each well-tagged and transcriptions checked and corrected.
  4. Facebook: Facebook live shoot off of a smartphone over a very reliable internet connection.  If you are going to use videos in ads, have them professionally shot.
  5. Twitter, Google +, LinkedIn – share them from your YouTube Channel
  6. Website:  Embed the professional videos on the related pages on your website.
  7. Blogs:  Shoot off of a high def camera right off of your laptop.  Upload it to YouTube and embed them into your blog posts.

Some great tips for making videos:

  1. Have a plan – this should come right off of your editorial calendar.
  2. Have a strong call to action (cta)
  3. Show boundless enthusiasm –  coffee helps.
  4. Remember your target audience.
  5. Each video should solve a problem of your target audience.
  6. It is all about who are you talking to – what challenge do they have – how can you solve the problem?

Here are some more tips that Don and Ann Marie shared with the group:

  • Do not hold your smartphone vertically.  You want the wide screen format
  • You do not need to be in the center of the frame.  Rule of thirds applies here – there are golden areas of attention – this has to do with the lines of intersection when you divide the screen into thirds – ask Don.
  • Background is important.  Random background with noise and people haphazardly walking around can be distracting.
  • Know, like, trust factor of marketing – video helps you with each of those.
  • Connections are made through eye contact within three seconds of meeting people – when you can not meet someone in person a video can give you that edge.
  • Always give away information in a video.
  • The attention span of the average American is about 9 seconds according to Don.
  • Video is the most effective marketing tool available to you today.
  • Nothing is more effective in getting your clients to know you than video.
  • Be enthusiastic – solve a problem – make them feel welcome
  • People will stay longer on your website if you have a video
  • It is good for SEO – better indexed

Video is fun…most importantly having video as part of your marketing plan can  drive traffic to your website, service, and/or storefront.

Ok everyone…I challenge you to get out there and go viral.

Developing a Marketing Plan for 2016

Nothing makes me happier as a social media consultant than when I sit down with a new client and they say “I have a website, the blog can be activated, and I have my messaging, logo and graphics in place.”

I recently had the opportunity to hear Laurel Cavaluzzo of Madison Marketing Communications.  Laurel is an accomplishment marketing consultant who can work with you on a full marketing plan, marketing message, coaching, training, and support.  She steps in to make sure your expertise matches with your goals, message, logo, color,….and just about everything else.

Here are her top tips for

  1. Write things down – you will not remember your great ideas.
  2. Have a marketing roadmap – this should be a cohesive strategy
  3. Who is your audience?  Know your target market and why they need you.
  4. Goals – and goals with no plan are just a wish.  Know your audience and how you are going to attack each one.
  5. “If you try to be all things to all people you wind up to be nothing.”
  6. Know what you do, how you do it, and who can use it.  Then make sure your messaging is clear.  Keep your wording simple.  How do you put your expertise into words?
  7. Messaging is one of the most important parts of your marketing strategy.
  8. Brand to position yourself as an expert.
  9. How will you measure your marketing efforts?
  10. Always be ready to move, shift, and do things a bit differently if you see opportunity to require changes.

What should be part of your marketing strategy?  Here is the list (I LOVE lists):

  1. Website:  well written articles about your core business areas and a blog to show your personality and highlight news, case studies, and short pieces of advice
  2. Data base and a newsletter
  3. Partnerships with powerpartners
  4. PR:  are you in the news, on the radio, in the paper, available to get links from online publications?
  5. Social Media (click her to learn about a GREAT social media consultant).
  6. Advertising – is it worth it to pay for PPC (Google adwords, Facebook ads…) newspaper ads?
  7. Event Participation and Sponsorship
  8. Networking – and what are you doing for follow-up?
  9. Testimonials are critical

Need to work with an expert like Laurel to get your message out?  Visit her website, give her a buzz at (703) 629-5693, or find her on Twitter at @LaurelinMadison (Oh, and I’m @DrJennyLynn), Linkedin, or like her Facebook Page