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- Write things down – you will not remember your great ideas.
- Have a marketing roadmap – this should be a cohesive strategy
- Who is your audience? Know your target market and why they need you.
- Goals – and goals with no plan are just a wish. Know your audience and how you are going to attack each one.
- “If you try to be all things to all people you wind up to be nothing.”
- Know what you do, how you do it, and who can use it. Then make sure your messaging is clear. Keep your wording simple. How do you put your expertise into words?
- Messaging is one of the most important parts of your marketing strategy.
- Brand to position yourself as an expert.
- How will you measure your marketing efforts?
- Always be ready to move, shift, and do things a bit differently if you see opportunity to require changes.
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- Website: well written articles about your core business areas and a blog to show your personality and highlight news, case studies, and short pieces of advice
- Data base and a newsletter
- Partnerships with powerpartners
- PR: are you in the news, on the radio, in the paper, available to get links from online publications?
- Social Media (click her to learn about a GREAT social media consultant).
- Advertising – is it worth it to pay for PPC (Google adwords, Facebook ads…) newspaper ads?
- Event Participation and Sponsorship
- Networking – and what are you doing for follow-up?
- Testimonials are critical
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