Tag Archives: business

I Love Change

http://cinziamazzamakeup.com/?x=miglior-sito-per-acquistare-viagra-generico-100-mg-a-Milano On and off for the last few years I have read the book Daily Motivation by Nido R. Qudein.  I picked it up this morning for the first time in quite some time and todays inspiration centers on the concept of change.

http://cinziamazzamakeup.com/?x=cialis-5-mg-generico-vendita Now, I have always LOVED change.  Growing up I would rearrange my room every now and again – I love changing up schedules, taking classes, learning new things  – heck I even like walking the dog in different directions.  Change to me isn’t scary – it keeps my brain moving.  As my dear friend Marcus says “Your standards are too high and you get bored easily.”  Yes…and yes.

http://cinziamazzamakeup.com/?x=acquistare-vardenafil-Sardegna For August 27th Nido talks about the necessity for change and details the following:

iv lasix 5mg hr drip calculation C – Creativity
H – Healthy Habits
A – Accomodation
N – Nose for News
G – Good-bye to the past
E – Eagerness to Succeed

http://cinziamazzamakeup.com/?x=viagra-generico-200-mg-prezzo-a-Torino That really made me thing.  I exude these actions and qualities in just about everything that I do.  In my business, life, and even introspection.  When you look at change in this way who wouldn’t want to change things up?

follow site Clearly sometimes change can also be for the benefit your system or other people – accomodation is key.  It makes people feel important and that they matter.  It makes people know you care enough to change to help them out.

prednisone 5 mg 40 sig qd I think we all need to have a relationship with change.  And just like money, love, technology – you need to see what you stronly react to and then move to flip it.  If you say I hate change, then look at what about change sets you off and move to see a more positive side.

clomid drug company Honestly, I can go through each part of change that Nido highlights above and write many blog posts about each one.  They can help you through anything that is changing in your life and help you see the positive side.

Well, as a mom who just dropped off her middle daughter for freshman year of college, I’m still struggling to uncover how that change fits in – maybe Goodbye to the past and hello future?  That is going to take me some time to adjust to.

Getting CEO Organized

Since I started my first website in 2013, I have gone through the ringer when it comes to the balance between work and family, working in and working on your business, ideal clients and not ideal clients…and attempting to figure out how to schedule my time.  Hence, a category on this blog “Hot Mess to Great Success.”

I was stunned when I launched my first great idea and heard crickets.  Started networking and reading about all these neat things that “they didn’t teach me in PhD school.”  I’ve held together my business with post-it notes and peanut butter.

And then there are the pile of excuses – as I have always known I have to get it together as I allowed my personal life to blindside me.  It seems like each time I attempted to put new systems in place the universe had other plans.  I would have a personal curve ball thrown at me (some good some horrific) or a slew of new clients would run in the door and I would abandon all plans and stop paying attention to goals…and systems.  I was a rat in a wheel.

However, with the start of 2018 I have taken the opportunity to say that for the first time I will achieve my goals – with relentless pursuit and never ending passion.  No longer will my personal life get in the way of my sales system.  The hot mess but great success that I was isn’t cute anymore – it is unbecoming of a CEO.

Here are a few things I have started…and that all entrepreneurs can start as well…to get their mind, body, soul and business moving forward.

follow link Habits
I have a massive list of daily habits that I want to build and for me the only way to accomplish this is by writing it down and then ticking them off each day.  They range from 30 minutes of cardio to blogging to learning french.  Most of the things on the list I have wanted to improve upon for some time and…as I have stated to the universe…now is the time.

follow url Scheduling Every Single Last Thing
I took the time and figured out all of the different activities I need to spend time on each week – from writing and blogging to client work and tennis.  I then standardized it into a template so I can get in the habit of doing things on certain days at certain times.  I purchased a calendar that has the month view but also a page for each week in column form.  Each Sunday I block out my calendar – for instance, Wednesday morning from 8-11 is marketing brainstorming and writing, Mondays from 9-12 I am working on sales system touches.  In each of these categories I will have specifics of what I want to accomplish – little to-do lists.

comprare vardenafil online sicuro Toscana Sales
I have never had a sales system.  I’ve never had a way to reach out to cold leads, follow-up to those who show interest – or even follow-up after I send a proposal.  Now I have the systems in place so I can really start to sell – and track – and reach out.  I’ve heard the phrases “if you aren’t selling you are dying,” “sell like hell.”  Now I can do that because I have a plan in place for each step.

source link Tracking
For someone with such an analytical mind I have not done a good idea of tracking…anything…for my business.  I’ve simplified my tracking systems and made sure they fit with my goals.  I’ve also standardized lists – so everything is in the same order as I move from daily, weekly and monthly notes to tracking sheets for the year.

I will say that on each of these topics I have done a tremendous amount of reading and introspection.  I’ve taken notes on what successful entrepreneurs do, what is going to work for me, and then what I am ready to commit to.  For me, the biggest piece of this is that commitment to relentlessly pursue my goals.

Know Thy Numbers

So for many reasons and mostly procrastination I have never tracked the numbers of my business.  You would think that with my analytical mind I would have a handle on the bounce rate for my website (how about just the number of visitors?), the number of blog posts I write, my moz ratings, and the ever popular ‘close rate’ on client proposals.

As I started my business my biggest metric was self-measured stress level as my phone did not instantly ring.  Then, as I signed clients I was all excited about the dollars pouring into my bank account…and the business was building I thought “ok, how big can this get?”  And life got in the way – moving and blending, getting remarried, saying goodbye and recovering through the end of 2017.

But no more…and I’m really sick and tired of guessing…not knowing…and being a little clueless.  Paying my bills, saving the maximum in a 401k, and still having money left over is no longer the sign of success.  I want to know what else is going on in my business – so as I scale I know where I need help.

To be clear, most questions about business growth can not only rely on a number – usually they also require some intuition, market research, temperature taking, and gut instinct.  But the start are the numbers.

As you start on your own path as an entrepreneur start collecting data.  This way, when someone asks how many visits you receive on your website, you won’t have to “guestimate”

Here is a small sample of the numbers I have committed to tracking – and what is so funny is that I put ‘tracking’ as a goal for this year by itself.  I’m doing these (and more) each month:

  1. Number of hot prospects
  2. Number of videos I send out
  3. Proposals sent
  4. Number of blog posts and LinkedIn long posts.
  5. Hours I work on goals for my business
  6. Number of visits to my website (www.jennifergardella.com)
  7. My Moz rating
  8. Number of 30 minute cardio workouts I get in.

The list is endless and enough to make anyone else’s head spin.  Here is what I have learned after 5 years in business – you can only track over time what you commit to measuring – and most importantly – is there value to any activity?

Webinar Review – The Four Pillars of Your Business

How to build your business?  I love to take calls with coaches and watch business coaching webinars of all sorts.  Typically I find them through Facebook ads or they have secured my email in some way.  I’m not specific in the types of coaching I need – they could be selling general business coaching, high ticket programs, Facebook and list building courses…whatever, I’ll listen.  Afterall, one of my honest statements is that “they didn’t teach me this stuff in PhD school.”  And I always learn something.

The webinars all follow the same pattern and are getting longer…and longer.  The typical webinar starts with “we need your undivided attention” and then continues for about 90 minutes.  Not sure where they learned this length was a good idea – but they must be successful.  They start with our pain points (overwhelmed, lack of predictability, not as successful as where you want to be) continue with their story, throw in testimonials, and at some point in the middle of all of that, they throw in a few teeny tiny pieces of content.  They talk about how whatever it is that they are going to tell you will dramatically change your entire business, your life, and you will shatter your goals – if you implement it.

I typically take significant notes,

Adam Davies.  It took him 12 minutes to introduce himself – I literally had no idea who was talking because his slides were not branded.  Apparently he founded CoachingWithYou.com.  He lives on the beach (most do) and promises that if you follow his instructions you too can have his amazing life…not sure about the hot wife he talks about…but I digress.

His claim is that you need one funnel – one offer.

The Four Pillars of a Successful Coaching Business

  1. One perfect offer – solves a specific problem, it is priced as a premium, and highly leveraged.  You are selling a result – and that result is critical to your ideal clients.
  2.   TeleFunnel (43 minutes in):  This is your ‘client conversion machine.”  Telephone funnel – I’ve never heard this one before!  The most successful coaching businesses have one.  Huh!  I took LOTS of notes.  Did he give you the exact formula?
  3. Facebook Ads to find your people (‘nuf said’).  Nothing is free if it is taking your time.  Spend the money to do what works….interesting.  What you pay is what you can get out.
  4. Get a mentor…huh, I wonder if he knows one?  Bill Gates has one…Adam himself has invested 10’s of thousands of dollars in a mentor.  You need someone who can help you steer the ship!  Don’t just float!

This was interesting.  He said that the list here to the right – is the icing on the cake.  These things won’t bring in clients.  This stuff will keep you busy – and the effort will not bring you the results you need.  You can exhaust yourself and still not have a consistent funnel.  You need all this stuff, but not until you have the four pillars.

I found this webinar incredibly informative and highly highly recommend you listening through to the end.  For each pillar he does give quite a bit of content which is unusual in a webinar.  I took a page of notes, wrote this blog post, and have some actionable steps I can take going forward.

What did I learn specifically…well, that wouldn’t be ethical for me to share…and you should hear it from Adam yourself.

Social Media Marketing

Social Media and Blogging to Build Your Business

Social Media Marketing
© | Dreamstime Stock Photos

I recently had the great honor of recording a presentation for a class at Del Val College here in Buck’s County, PA.  As a social media consultant I love sharing my knowledge with small business owners and this certainly feel into that category.  The professor of the class had the students prepare some questions – some related to social media and some to building my business.  During the conversation I realized this would make a great blog.

Continue reading Social Media and Blogging to Build Your Business

Setting Up a Business in Bucks County, PA

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Marshall Davis Powell Trachtman

If you are setting up a business in Bucks County, PA, there is a significant amount of behind-the-scenes work that needs to be done.  One of your first stops on the business set-up list should be a meeting with a business attorney.  Being properly set-up wtih legal documents in place is critical.

Marshall Davis is an business attorney in Bucks County, PA with Powell Trachtman.   He helps businesses and non-profits of all sizes set-up legal agreements and protections.  When he works with you, your current business, or your start-up you are educated in options and walked through the paperwork with the goal of you understanding.  While he likes to help you properly set-up, he is also available to help you untangle your do-it-yourself mess.

Marshall was instrumental to me in explaining several aspects of my business when I moved to the Bucks County area.  Of particular interest were the concepts of “piercing the corporate veil” and fictitious names.

During his recent presentation Marshall explained that all small business owners want to know how long it takes to get set-up with a business.  Marshall moves with you as quickly as you need to within reason.  He can get you a tax id number and start the entity formation process immediately – set-up may take only a day.

So, if you are starting a business, selling a business, or working out agreements with a supplier and other contracts within your business you should contact him to see if he will be a good fit.  As a side note Marshall also claims to have a 100% success rate in helping you reduce your tax assessment.

Always important when you are working with an attorney is to really understand their background and education (and lawyers LOVE to talk about their education) – Licensed to practice in Pennsylvania and New Jersey Marshall is lifelong resident of Bucks County, PA, Marshall has completed enough education to make this PhD shutter with memories.  He completed his undergraduate work at the University of Florida and then attended Temple University in Philadelphia for a JD, LLM (in tax), and MBA.

As always I always walk away from this meeting with a tidbit of inspiration:  You will find the key to success under the alarm clock…Benjamin Franklin – thank you Lisa Fry of Core Financial for the wake-up call – this early bird will get the worm.