Tag Archives: blogging

Printing in Bucks County, PA

In my quest to boost the visibility of local businesses here in Bucks County, PA today Ilogo once again take fingers to keyboard and share the presentation I heard by Jim Swan of Sir Speedy Printing.  We are members of a networking group and this was his turn in the front of the room.

Now, you might be wondering why a social media consultant like me is advocating the printed word.  After all, I help clients build their internet presence through blogging and social media.   Yet I am also a firm believer in the printed word and do encourage clients to consult with a printer for some basics.

The most important part of Jim’s presentation was the passion and commitment he shared to help you with your brand.  He works hard and encourages you to have a consistent look with all of your messaging.  It is also important for Jim that your piece meets the goals and brings in the types of amount of business you want.  With an in-house graphics artist and printing capability, Jim and his staff can help you with your project start to finish.

So why do you need a printing service:

  1. Business Cards – while some view them as old fashioned, you are going to need a business card.  It should be professional, readable and reflect your brand with the right colors and graphics.
  2. Flyers – when you sit with a prospect you want to make sure that they clearly understand your business.  Some individuals like to have a flyer or folder of information rather than printing information off of your website.
  3. Variable data printing for direct mailings – do you want to send personalized letters with specific information dropped into the letter based on geographic region.
  4. Every Door Direct Mail – you print a print a piece that is then sent to every household on the routes you select.  Jim will help you work through the Post Office Website and print the piece to meet specifications.
  5. Jim can also print t-shirts, pieces of every time,

I asked Jim what are some of the more successful types of pieces for small business owners to use.  He immediately pointed to a flyer printed for a contractor.  This particular campaign had three different flyers included and are sent to postal routes through Every Door Direct Mail.  Simple, targeted, effective.

Jim’s shop is located in Warrminster, PA on York Road.  A life-long Central Bucks County resident Jim is also an Eagle Scout.

Web Marketing in 2016

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Nickey Hollenback Personal Touch Concierge Services

If you network in the Doylestown, PA area, you have undoubtedly run across Nickey Hollenback.  She is the founder, and business woman extraordinairre of Personal Touch Concierge Service.  She is in the business of helping you run and market your business…virtually.

As a new member of the Central Bucks Chamber of Commerce, I have joined the Women in Business Committee (run by one of my new favorite networking buddies Catherine Cavella).  And today Nikki was our featured speaker on “Fresh Ideas for the New Year – Web Marketing.”  Here are the highlights of her presentation that can greatly help you in the marketing of your business:

  1. If you have not heard Facebook has rolled out some rather large video initiatives.  You can now live stream and run video ads.  Guess what?  Users love them.
  2. Get an app for your business.  They are the wave of the future.
  3. Wearable technology is the future. We have seen hints of this with Google Glasses and the iWatch.   Apparently Tommy Hillfinger is designing cell phone charging pants.
  4. Do not let your website get out of date.  Your website is the center of your internet presence and should be modern, easy to navigate, and aesthetically pleasing.
  5. Content is king – so keep blogging and building your site.  But the shift will be to longer tail keywords and phrases that users are searching for as they talk into their smart phones to surf the web.  I have often stated you need to write content that your ideal market is looking for – how are you going to help them solve their problem?
  6. Have a social media stream on your webiste – I add to this and say make sure this part of your site is well designed and integrated.  Most of the streams I see are not well done.  I also add make sure you have social connect and share buttons prominently displayed so your visitors can share with you and share your content.
  7. Have a WordPress webiste.  The platform is SEO friendly, easy to use, safe, secure and media friendly.
  8. Do not ever have your webiste privately hosted.  You lose control.  I use GoDaddy, WP-Engine and Blue Host.  Nickey recommends Sucuri (which I will be checking out based on her recommendation).
  9. Mobilegeddon (not sure if she coined that term or not) happened in April – this is when Google started to devalue sites that were not mobile friendly.  What does that mean?  Your site should be mobile friendly.  According to Nickey, 87% of Millennials are never without their phones – mobile is important.
  10. While your website is your most important digital asset, your social media is critical.  Facebook and Pinterest ads should be part of your strategy.  Do not forget about Linkedin and Twitter (the cocktail party of the internet).  And Nickey perfectly described Google+ – that uncle you do not want ot invite to Thanksgiving but have to.  My experience:  Google+ is critical for search and the health of your webiste.

I have known Nikki since I started networking and was actually virtually introduced to her through Denice Whitely, another virtual assistant (talk about a woman who believes there is no competition).  We have occassionally crossed paths at other events and I am thrilled to have an opportunity to see her more at Chamber events.

 

Why You Should Have a Blog for Your Business

I recently attended a Coffee Talk, NJ networking event centered around providing information to small business owners.  Connector extraordinaire, Hillary Morris, put together a program including blogger extraordinaire, Reesa Lewandowski.  Based on her experience building Momma Lew, Reesa discussed the benefits and a few details of having a blog for your business.

If you are here on the interent talking about the importance, I would assume that you are in resistance about starting one.  Why?  Well you are established, have a website, and have already been told time and time again that blogging is important.  It helps to continually build your website (which Google loves), shows your clients/customers your personality, and allows you to show expertise in a way that your regular website articles do not.

I provide blogging support to a select group of clients on a weekly basis.  They typically are too busy running their own business, they hate writing, and/or they want an expert researching exactly how to talk to their target audience.  On the other hand, I love to blog and have a knack for writing to reach a core audience.  My clients go to sleep knowing that their website is naturally building and for them, this is marketing money well spent.

Now, you may be wondering what golden nuggets of information I took from Reesa’s presentation.   There were a few:

  1. Let go of your fear.  I have found that most business owners have a fear of putting themselves out there either on social media or in a blog.  They have no idea what they should say and are fearful of getting started.
  2. Make sure there is an easy way for your readers to share your blog on social media sites.  On each blog post your social share buttons should be prominently placed allowing the reader to share no matter where they are in your article.
  3. Twitter is where “it” is at.  Twitter, the cocktail party of the universe, is the hot social media platform.  Build a following on Twitter to help drive traffic to your website.  Connect with me on Twitter.
  4. You want to make Google happy.  Most small business owners are, in some way, looking to rank in Google search.  To do this you need to pay close attention to the important factors of SEO.  Adding new fresh content to your website is the best way to improve the health and SEO of your webiste.

I’m writing this particular blog from a Starbucks in Bucks County, PA.   It is very early on a Saturday morning and I just dropped one of my daughters off at swim practice.  Taking regular time to write is important for me.  Plus, as a swim mom there is lots of coffee here which is good because my kid loves to be under water early in the morning these days.

There are an infintesimal number of articles here on the interent about blogging, seo, best practices, and just getting started.  If you have any questions, give me a call.