Category Archives: Passions and Paychecks

When You Need Help Starting A Business

Do you need help starting a business?  When I started my business I had an idea, expertise, a newly printed PhD.  I had my buddy Marcus Padulchick by my side (and even sitting on my shoulder), friends who would support me through anything, and a belief that I could build an empire.  With all of my grit and support I stumbled…many times.  I can remember hearing at a networking group that I needed a business plan…prospect management list and book keeper.  I searched for how-to’s while also managing a business that was taking off at warp speed.  I was struggling and I did not have to.

Don’t struggle through like I did…when you are starting a business your first stop should be the SBA.

Today I had the good fortune of attending the Central Bucks Chamber of Commerce Women In Business Committee where Sonya Smith (Economic Development Specialist  at the SBA) told the group about the the services offered.  Over the years of building my business I have often said “they do not teach you about running a business in PhD school,”

Let me just state again, that SBA is a federal agency…the resources provided are free of charge for you.  So, when you have a business, starting a business, building your business (should I stay an LLC, how do I hire an employee) you can find resources to teach you what you need to know and make decisions.

Sonya Smith is an expert in helping small businesses grow in the greater Philadelphia area.  I have personally called Sonya with questions regarding the process of  getting certified as a woman owned business.  She is as kind of a person as she is knowledgeable and encouraging.  She helped me make a big decision and then encouraged me to run a workshop on social media at the SBA.

The SBA has many different programs, workshops and connections for you to take advantage of as you start and build your business including:

  1. Business Plans
  2. Capital
  3. Government Contracting
  4. Disaster Recovery
  5. Women Owned Business
  6. Veteran

 

Business Lessons from Getting My Hair Highlighted

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© Cherrymerry | Dreamstime Stock Photos

This is not meant to be one of those “oh look, I have something to say and I’m going to cleverly tie it to getting my hair done”  This is an actual concrete real-world example when I learned the basics of business out of a life experience.

Let me start off by saying that for quite some time I have not loved my hair.  Up in a clip it has gone on all days.  I tried to get it highlighted before the wedding in July but the stylist told me afterwards “I didn’t give you the blond highlights you asked for because I didn’t think you would like them. ” Guess what…I didn’t like my non-highlighted blond hair or the $200 I spent to not get what I asked for.  In fact I sort of have issue when I don’t get what I want especially when I ask and pay for it.

My husband is convinced I was scared to get my hair highlighted and he is in large part 100% correct.  I would love it if we could all just age gracefully allowing our hair color to change over the years.  While I am a non-conformist in many ways I am also a realist and know that if everyone else is going to try to look younger I am not going to sit in a self-righteous slump and go grey.

So back to the same salon I trekked before Christmas.  Why?  Because it is the only organic shop in town and the thought of all those chemicals on my hair makes me a bit crazy.  When I called to make the appointment I did speak to the manager.  I explained that I was not really happy last time I visited and asked for the best colorist she had.  Oh my gosh, I walked out with the perfect result.  I mean, I love my hair.  So let me explain a few things I learned.

  1. You need a support team – this cut and color was in the works for months and required tremendous support from my bff Dannielle as well as the suburb hair coloring ability of Erin.  Without them this might not have happened.
  2. When you are not happy with a service you need to speak up – look, I wasn’t happy the first time around and the manager needed to know.  I didn’t scream, rant, rave or even ask for my money back.  I wanted her to understand that I was coming back for specific reasons and really was committed to finding a better person there to cut my hair.
  3. You need to be clear – I showed up with pictures and wording from Dannielle.  Basically I could have prepared a power point presentation on what was wrong with my hair and what I really wanted.
  4. You need to show grace – I am the first to admit that I had no idea what I was talking about when it comes to cut, color, decorating, styling, trends, (or cooking for that matter).  Yet, I am the client and should walk out happy.  This means I may have to go above and beyond and do my research to properly communicate what I want, and I need to do that in a non-superior tone that conveys I need the stylist’s help…no matter how much I hate spending (wasting) time being with her.

In building my business I have learned that grace, clarity, preparation and tact can go a long way when coupled with your expertise.  After all, I am the first person you should call if you have a social media or blogging question…no doubt about it.  But, I am the last person you should call to cook you dinner (unless you REALLY like pizza).

 

Do You Need Payroll Services?

Michelle Stoudt of Paychex.com was the speaker of the day in my networking group AAEAAQAAAAAAAAV_AAAAJGVhMzRjY2U3LTMwZGMtNGVjOS04ZGIyLTlmY2E4YjBmMWJkMAtoday.  Her job today was to make the world of payroll, taxes, and insurance seem exciting – she had 10 minutes to captivate us.  And her stunning personality and passion for helping others allowed her to carry the information and keep us rivited to the handouts.

So what can a payroll company do for you? Three areas grabbed my attention:

  1. Payroll – sure, this is a payroll company and so they can handle the payroll, taxes, unemployment, and garnishments.
  2. HR Administration – this includes tracking of vacation, background checks, and policies.  I have heard from many small business owners that Human Resources is a growing pain like no other when an enterprise is expaning so this service itself may be worth further invesitation.
  3. Time and Labor Management – who is tracking the hours of your employees?  Do your people punch a clock, log into a system, click on an app….you should have an easy system.

What is great about Michelle?  She gives personal attention to every small business owner.  The level of detail she drills down to is impressive.  She fully admits that at the end of the day she makes her living selling payroll services.  But she makes sure the owner understands each part of their responsibility but also how it all looks to the employee…and how easy it is if you work with her.

As a side note, this portion of my blog is labeled Passions and Paychecks.  Funny given the topic of this post.

A CPA in Bucks County, PA

Michael Davis, CPA was at the first networking I ever attended as I started my business. Best_of_Bucks_2011_adOver these years I have found him to be one of the most honest individuals who is giving of his time (and knowledge) to his clients and friends.  Mike sat with me as my business started to grow and walked me through the systems I needed in place.  He gave me an abundance of advice in the type of retirement accounts I should set-up (what really is a SEP account anyway?).

Mike dedicates a significant amount of time to helping small businesses make more money and grow their businesses.  He has built a successful business for himself and wants to teach you how to do the same for your endeavor.  Mike is one of the most connected networkers I know and is happy to introduce you around.

While I am gifted in my expertise (haha) and the service I provide to my clients, I am continually learning about the running of a business.  This includes how to manage business finances, tax exposure and a 401k.  When Mike speaks I listen closely and today he spoke at the networking group we both beyond to.  Today, Mike shared these 5 key financial reports and how to use them:

  1. A daily profit and loss –  how much money have you made today?
  2. Sales report by product or customer – who spends the most with you and what product of yours is most successful?
  3. Accounts receivable  – who owes you money?
  4. Accounts payable – what are your outstanding financial obligations?
  5. Cash on hand  – how much cash do you have available?

Mike gives other great tips:

  • Pay as much of your business expenses on your credit card – you get miles.
  • Check out Quicken for your personal finances

This is not just a guy who can handle your personal and business taxes.  Mike will take the time to go over each detail of your business and look for the opportunity for you to maximize your efforts.

 

How to Build A Business Based on Your Values

Out and about promoting my business today I meandered to the home of Jamie Broderick  owner of Network Now Connections.  Jamie brought together thirty women for a morning of networking and building our businesses.  Our speaker today was no other than Sue Guiher of Thrive for Success.  She is an author, speaker, professor, and also an intuitive who helps you align your business with that which you truly value.

Sue discussed the importance of knowing what you stand for and creating a business based on your values and purpose.

Now let me just say that Sue Guiher is brilliant.  I worked with Sue to get to my core essences which are :  Trust (my lense), Uniqueness (fuel), and Courage (anchor).  When I worked with Sue she had me dig deep into myself and get to own who I really am.  As we uncovered those core values, so many pieces of my life that had caused great confusion or questioning to me in my life suddenly started to make sense.

Taking a Stand:  Connect with what you do.  So for instance, I stand for attorneys and business owners who want to build their businesses.  If you want to build and run a successful business you need to make sure you not only know your values but live through them every day.

The question is, what do you value and how does that connect to your stance?

Why are Values Important for Your Business:
Having done the values work, I will share that my core values not only seep into but also guide my businesses.   The problem is when we do not think about about our values and how they connect to our work.  Aligning our core values with our business can bring harmony to your whole person.  In fact, when you are out of alignment with your core values something doesn’t feel right, suffocated even adrift.

So the question is then, how strongly can you stand on your values.  What would sacrifice to maintain your values.  For instance, if you value integrity but knew a potential client was dishonest in their own interactions, would you still work with him/her?  What parts of you would you sacrifice for the sake of building?

Maybe, right now, you are having problems in your own business and you can not figure out why – maybe it is because you are out of alignment with your values and you do not even know it.

Sue’s mission is to help your business Thrive.  She wants to see each and every small business succeed.  She wants you to think big, then think a little bigger.  You are challenged to look inside and bring forth that which can propel you forward.

Remember, no value is good, bad, right or wrong.

 

How Video Can Help Your Business

If you are a small business owner, you know that importance of marketing your business.  You need a 0e2f51_d457c35270884e7697368e05f1db759dcomprehensive marketing plan (and one that you execute) that includes video.  I had the good fortune today of watching a presentation on the basics of video as part of the Business Growth Series at the Central Bucks Chamber of Commerce.   Ann Marie and Don Polec of Sun Blossom shared their best tips.

Let me start off by saying that I have spoken about video and have helped my clients through many a video shoot.  The biggest hangup that many have is they do not want to see themselves on video.  You do not need to, nor do you have to ever watch your own video.  Let’s move on.

How do you shoot a video and what do you do with it?

Videos come in all shapes and sizes.  You can shoot them off your computer, your smartphone, a high-def camera, or you can have them shot by a professional. How long should a video be?  About 90 seconds.   Here are my best pieces of advice:

  1. Have a professional video shot for each of your core business areas.
  2. Shoot more informal videos of your blog posts off of a high def camera from your desktop or phone.
  3. Upload ALL videos to YouTube.  Make sure they are each well-tagged and transcriptions checked and corrected.
  4. Facebook: Facebook live shoot off of a smartphone over a very reliable internet connection.  If you are going to use videos in ads, have them professionally shot.
  5. Twitter, Google +, LinkedIn – share them from your YouTube Channel
  6. Website:  Embed the professional videos on the related pages on your website.
  7. Blogs:  Shoot off of a high def camera right off of your laptop.  Upload it to YouTube and embed them into your blog posts.

Some great tips for making videos:

  1. Have a plan – this should come right off of your editorial calendar.
  2. Have a strong call to action (cta)
  3. Show boundless enthusiasm –  coffee helps.
  4. Remember your target audience.
  5. Each video should solve a problem of your target audience.
  6. It is all about who are you talking to – what challenge do they have – how can you solve the problem?

Here are some more tips that Don and Ann Marie shared with the group:

  • Do not hold your smartphone vertically.  You want the wide screen format
  • You do not need to be in the center of the frame.  Rule of thirds applies here – there are golden areas of attention – this has to do with the lines of intersection when you divide the screen into thirds – ask Don.
  • Background is important.  Random background with noise and people haphazardly walking around can be distracting.
  • Know, like, trust factor of marketing – video helps you with each of those.
  • Connections are made through eye contact within three seconds of meeting people – when you can not meet someone in person a video can give you that edge.
  • Always give away information in a video.
  • The attention span of the average American is about 9 seconds according to Don.
  • Video is the most effective marketing tool available to you today.
  • Nothing is more effective in getting your clients to know you than video.
  • Be enthusiastic – solve a problem – make them feel welcome
  • People will stay longer on your website if you have a video
  • It is good for SEO – better indexed

Video is fun…most importantly having video as part of your marketing plan can  drive traffic to your website, service, and/or storefront.

Ok everyone…I challenge you to get out there and go viral.

Succession Planning for Your Business

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For this week’s segment of “notes from the networking event,” I listened, learned and sat 083267fin awe of the knoweldge of Andi Augustine of Windsor Financial Group.   She answers the question of “how well are you protecting your busienss for the long-term?”

What is succession planning?  Well simply put, succession planning is the process of determining how you will pass along your business to the next owner or how the business will be run in your absence.  You want to make sure that given an emergency your business is still able to function and have a team in place providing stability to your employees and clients.  Additionally, if you plan to sell the business or pass it along to your children how does that desire fit into other retirement planning with your estate and income needs?

Andi, well-versed in this area of succession planning shared a wealth of information about the process to protect yourself, the empire you are building and of course your loved ones.  Here are her best tips:

  1. Craft a Succession Plan – only 25%
  2. Draft a buy-sell agreement that protects against the 4-D’s (death, disability, divorce and departure).  Yikes, those do not sound good.
  3. Know how your business is going to run in your absence.
  4. Know the value of your buisness.
  5. Ensure there is sufficient funding to protect the business and the owner.
  6. Ensure that retirement is not dependent upon the sale of or receiving income from the business.
  7. Think ahead about finding a successor/buyer for the business
  8. Do the proper estate planning
  9. Address any family business issues
  10. Effectively utilize your team of advisors

Over the past year I have had the great pleasure of getting to know Andi both personally and profesionally.  With me she shares the core value of family and when she talks about her profession you can hear and feel her passion to help you plan.  She wants to help you prepare to alleviate unneccesary stress should an unfortunate event occur.

I will say that I have watched many presentations…Andi has a great handout.

Setting Up a Business in Bucks County, PA

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Marshall Davis Powell Trachtman

If you are setting up a business in Bucks County, PA, there is a significant amount of behind-the-scenes work that needs to be done.  One of your first stops on the business set-up list should be a meeting with a business attorney.  Being properly set-up wtih legal documents in place is critical.

Marshall Davis is an business attorney in Bucks County, PA with Powell Trachtman.   He helps businesses and non-profits of all sizes set-up legal agreements and protections.  When he works with you, your current business, or your start-up you are educated in options and walked through the paperwork with the goal of you understanding.  While he likes to help you properly set-up, he is also available to help you untangle your do-it-yourself mess.

Marshall was instrumental to me in explaining several aspects of my business when I moved to the Bucks County area.  Of particular interest were the concepts of “piercing the corporate veil” and fictitious names.

During his recent presentation Marshall explained that all small business owners want to know how long it takes to get set-up with a business.  Marshall moves with you as quickly as you need to within reason.  He can get you a tax id number and start the entity formation process immediately – set-up may take only a day.

So, if you are starting a business, selling a business, or working out agreements with a supplier and other contracts within your business you should contact him to see if he will be a good fit.  As a side note Marshall also claims to have a 100% success rate in helping you reduce your tax assessment.

Always important when you are working with an attorney is to really understand their background and education (and lawyers LOVE to talk about their education) – Licensed to practice in Pennsylvania and New Jersey Marshall is lifelong resident of Bucks County, PA, Marshall has completed enough education to make this PhD shutter with memories.  He completed his undergraduate work at the University of Florida and then attended Temple University in Philadelphia for a JD, LLM (in tax), and MBA.

As always I always walk away from this meeting with a tidbit of inspiration:  You will find the key to success under the alarm clock…Benjamin Franklin – thank you Lisa Fry of Core Financial for the wake-up call – this early bird will get the worm.

Printing in Bucks County, PA

In my quest to boost the visibility of local businesses here in Bucks County, PA today Ilogo once again take fingers to keyboard and share the presentation I heard by Jim Swan of Sir Speedy Printing.  We are members of a networking group and this was his turn in the front of the room.

Now, you might be wondering why a social media consultant like me is advocating the printed word.  After all, I help clients build their internet presence through blogging and social media.   Yet I am also a firm believer in the printed word and do encourage clients to consult with a printer for some basics.

The most important part of Jim’s presentation was the passion and commitment he shared to help you with your brand.  He works hard and encourages you to have a consistent look with all of your messaging.  It is also important for Jim that your piece meets the goals and brings in the types of amount of business you want.  With an in-house graphics artist and printing capability, Jim and his staff can help you with your project start to finish.

So why do you need a printing service:

  1. Business Cards – while some view them as old fashioned, you are going to need a business card.  It should be professional, readable and reflect your brand with the right colors and graphics.
  2. Flyers – when you sit with a prospect you want to make sure that they clearly understand your business.  Some individuals like to have a flyer or folder of information rather than printing information off of your website.
  3. Variable data printing for direct mailings – do you want to send personalized letters with specific information dropped into the letter based on geographic region.
  4. Every Door Direct Mail – you print a print a piece that is then sent to every household on the routes you select.  Jim will help you work through the Post Office Website and print the piece to meet specifications.
  5. Jim can also print t-shirts, pieces of every time,

I asked Jim what are some of the more successful types of pieces for small business owners to use.  He immediately pointed to a flyer printed for a contractor.  This particular campaign had three different flyers included and are sent to postal routes through Every Door Direct Mail.  Simple, targeted, effective.

Jim’s shop is located in Warrminster, PA on York Road.  A life-long Central Bucks County resident Jim is also an Eagle Scout.

Web Marketing in 2016

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Nickey Hollenback Personal Touch Concierge Services

If you network in the Doylestown, PA area, you have undoubtedly run across Nickey Hollenback.  She is the founder, and business woman extraordinairre of Personal Touch Concierge Service.  She is in the business of helping you run and market your business…virtually.

As a new member of the Central Bucks Chamber of Commerce, I have joined the Women in Business Committee (run by one of my new favorite networking buddies Catherine Cavella).  And today Nikki was our featured speaker on “Fresh Ideas for the New Year – Web Marketing.”  Here are the highlights of her presentation that can greatly help you in the marketing of your business:

  1. If you have not heard Facebook has rolled out some rather large video initiatives.  You can now live stream and run video ads.  Guess what?  Users love them.
  2. Get an app for your business.  They are the wave of the future.
  3. Wearable technology is the future. We have seen hints of this with Google Glasses and the iWatch.   Apparently Tommy Hillfinger is designing cell phone charging pants.
  4. Do not let your website get out of date.  Your website is the center of your internet presence and should be modern, easy to navigate, and aesthetically pleasing.
  5. Content is king – so keep blogging and building your site.  But the shift will be to longer tail keywords and phrases that users are searching for as they talk into their smart phones to surf the web.  I have often stated you need to write content that your ideal market is looking for – how are you going to help them solve their problem?
  6. Have a social media stream on your webiste – I add to this and say make sure this part of your site is well designed and integrated.  Most of the streams I see are not well done.  I also add make sure you have social connect and share buttons prominently displayed so your visitors can share with you and share your content.
  7. Have a WordPress webiste.  The platform is SEO friendly, easy to use, safe, secure and media friendly.
  8. Do not ever have your webiste privately hosted.  You lose control.  I use GoDaddy, WP-Engine and Blue Host.  Nickey recommends Sucuri (which I will be checking out based on her recommendation).
  9. Mobilegeddon (not sure if she coined that term or not) happened in April – this is when Google started to devalue sites that were not mobile friendly.  What does that mean?  Your site should be mobile friendly.  According to Nickey, 87% of Millennials are never without their phones – mobile is important.
  10. While your website is your most important digital asset, your social media is critical.  Facebook and Pinterest ads should be part of your strategy.  Do not forget about Linkedin and Twitter (the cocktail party of the internet).  And Nickey perfectly described Google+ – that uncle you do not want ot invite to Thanksgiving but have to.  My experience:  Google+ is critical for search and the health of your webiste.

I have known Nikki since I started networking and was actually virtually introduced to her through Denice Whitely, another virtual assistant (talk about a woman who believes there is no competition).  We have occassionally crossed paths at other events and I am thrilled to have an opportunity to see her more at Chamber events.

 

The Employment Law of your Business

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Christine M. Reger Employment Attorney

As it turns out, you absolutely should not just pay someone to do some work for you in your business.  For operations big and small the hiring of any person to do any work should have a well thought-out plan with a keen eye on the law.

I recently listened to Christina Reger, an employment attorney at Bazelon, Less,  and Feldman.  You can connect to Christina on her LinkedIn profile.  

According to Christina – here are the 10 things you should consider when hiring:

  1. What is the job and how is the employee classified?  The Department of Labor mandates that employees be paid for every minute they are working.  Is an employee going to be considered full-time…salaried?  Hourly?  With limited exceptions, employees need to be paid overtime, measured by the week.
  2. Write your job description first.    What specifically are they going to be doing for you in addition to general tasks.
  3. Are you posting your job on your website?  Is your website ADA compliant?
  4. Where else can you post/advertise your job opening? Post in two places – at least – one should be print.
  5. Job application – does it comply with Ban the Box?  Is it an off the shelf application  and has it been checked by a local attorney?
  6. The interview – who gets called in?  How do you choose? Are you weeding out a protected class?  Think about who you are calling in and why – are they all business reasons?
  7. The interview part 2 – ten questions to never ask – this one I’m putting in a separate post it is so good.
  8. Background checks – FCRA requirements – you must inform the applicant of the background check – they must sign acknowledging it will occur – and the applicant should have the opportunity to review it and rebut anything you find. Running them often on your employees – they have to know so it is best to have a company policy.
  9. Social Media checks – you can do them – but you cannot ask applicants for passwords and you cannot stand over their shoulder while they sign into their accounts, and you better do the check on the applicant pool or at least your top 5 candidates.
  10. You’re hired!! Have a handbook, set of policies and clear explanations of hours and benefits.    If you have no handbook, you have no defense against any lawsuit.  For instance, if an employee sues becuase he was sexually harrassed, you best have a formal policy stating that behavior is not tollerated.

The biggest issue in the arena right now is paying people for their time…what happens when an employee takes your call at night, answers emails on the weekend, drives to the airport  to catch a flight for a business trip…that flight is cancelled…they wait in the airport…eeeegadddsss….as you can imagine, I was able to think of lots of scenarios where there are grey lines…and Christina wisely warned us, make sure anything an employee needs to do for work is clearly spelled out in your handbook, job description, and company policies.

Christina is a powerhouse of information.  Her knowledge and expertise in this area is not simply a career.  You can see she has a passion to protect the small business owner and would rather work with you now before you need her to defend you in court.

 

 

 

The Core of Your Financial Health

If your 2016 New Year’s resolution was to improve your financial health, keeping track of your spending and bills will be important.  How can monitor your transactions?  It is time to throw out the shoe box full of receipts and call my buddy Lisa Fry of Core Financial Outsourcing.

As a social media consultant I am constantly networking…talking on the phone, going to luncheons, meeting others for coffee, attending business get-to-gethers.  I am casting a wide net to build my own network of referral partners and get noticed.  Through the various groups I have visited, I am usually amazed at some of the services that people have built.  I had never heard of a public adjustor (not kidding), had no idea you could go through an insurance broker who would find you a policy (you don’t have to call ALL the companies yourself), and most recently had my doors blown off when I found out you can outsource your bookkeeping.

My grandmother was a book keeper for a church on Staten Island, NY.  I knew she paid the bills, balanced the books, but also that she was not an accountant.   She was also on staff – so I always throught this type of position was in house.  As a small business owner you can have this service done for you but do not need to hire a staff member.  Just call Lisa.

As a small business owner you have probably visited the bank and opened up business accounts, talked with an attorney and an accountant…but have you found someone who can help you pay bills or track your financial data on a monthly basis.  This is the gap that Core Financial fills.  Lisa calls it the missing link.

Core Financial pushes into your business on a regular schedule – they can meet at your office or they can do the work in-house .  They take your receipts, bills, statements and balance your books.  Reports are generated which show you cashflow, trends, and your overall financial health.  The work they do can help you package your business for tax time, when trying to attact investors, loans, and partnership meetings.

The benefit to you?  In the same way that I help small business owners with their social media, Core gives you more time to focus on the running of your business…or time with your family or involved in your hobbies.  Your business systems will be handled by an expert so you do not have to learn the rules, you get the 30,000 view and know the important pieces.

Developing a Marketing Plan for 2016

Nothing makes me happier as a social media consultant than when I sit down with a new client and they say “I have a website, the blog can be activated, and I have my messaging, logo and graphics in place.”

I recently had the opportunity to hear Laurel Cavaluzzo of Madison Marketing Communications.  Laurel is an accomplishment marketing consultant who can work with you on a full marketing plan, marketing message, coaching, training, and support.  She steps in to make sure your expertise matches with your goals, message, logo, color,….and just about everything else.

Here are her top tips for

  1. Write things down – you will not remember your great ideas.
  2. Have a marketing roadmap – this should be a cohesive strategy
  3. Who is your audience?  Know your target market and why they need you.
  4. Goals – and goals with no plan are just a wish.  Know your audience and how you are going to attack each one.
  5. “If you try to be all things to all people you wind up to be nothing.”
  6. Know what you do, how you do it, and who can use it.  Then make sure your messaging is clear.  Keep your wording simple.  How do you put your expertise into words?
  7. Messaging is one of the most important parts of your marketing strategy.
  8. Brand to position yourself as an expert.
  9. How will you measure your marketing efforts?
  10. Always be ready to move, shift, and do things a bit differently if you see opportunity to require changes.

What should be part of your marketing strategy?  Here is the list (I LOVE lists):

  1. Website:  well written articles about your core business areas and a blog to show your personality and highlight news, case studies, and short pieces of advice
  2. Data base and a newsletter
  3. Partnerships with powerpartners
  4. PR:  are you in the news, on the radio, in the paper, available to get links from online publications?
  5. Social Media (click her to learn about a GREAT social media consultant).
  6. Advertising – is it worth it to pay for PPC (Google adwords, Facebook ads…) newspaper ads?
  7. Event Participation and Sponsorship
  8. Networking – and what are you doing for follow-up?
  9. Testimonials are critical

Need to work with an expert like Laurel to get your message out?  Visit her website, give her a buzz at (703) 629-5693, or find her on Twitter at @LaurelinMadison (Oh, and I’m @DrJennyLynn), Linkedin, or like her Facebook Page

Why You Should Have a Blog for Your Business

I recently attended a Coffee Talk, NJ networking event centered around providing information to small business owners.  Connector extraordinaire, Hillary Morris, put together a program including blogger extraordinaire, Reesa Lewandowski.  Based on her experience building Momma Lew, Reesa discussed the benefits and a few details of having a blog for your business.

If you are here on the interent talking about the importance, I would assume that you are in resistance about starting one.  Why?  Well you are established, have a website, and have already been told time and time again that blogging is important.  It helps to continually build your website (which Google loves), shows your clients/customers your personality, and allows you to show expertise in a way that your regular website articles do not.

I provide blogging support to a select group of clients on a weekly basis.  They typically are too busy running their own business, they hate writing, and/or they want an expert researching exactly how to talk to their target audience.  On the other hand, I love to blog and have a knack for writing to reach a core audience.  My clients go to sleep knowing that their website is naturally building and for them, this is marketing money well spent.

Now, you may be wondering what golden nuggets of information I took from Reesa’s presentation.   There were a few:

  1. Let go of your fear.  I have found that most business owners have a fear of putting themselves out there either on social media or in a blog.  They have no idea what they should say and are fearful of getting started.
  2. Make sure there is an easy way for your readers to share your blog on social media sites.  On each blog post your social share buttons should be prominently placed allowing the reader to share no matter where they are in your article.
  3. Twitter is where “it” is at.  Twitter, the cocktail party of the universe, is the hot social media platform.  Build a following on Twitter to help drive traffic to your website.  Connect with me on Twitter.
  4. You want to make Google happy.  Most small business owners are, in some way, looking to rank in Google search.  To do this you need to pay close attention to the important factors of SEO.  Adding new fresh content to your website is the best way to improve the health and SEO of your webiste.

I’m writing this particular blog from a Starbucks in Bucks County, PA.   It is very early on a Saturday morning and I just dropped one of my daughters off at swim practice.  Taking regular time to write is important for me.  Plus, as a swim mom there is lots of coffee here which is good because my kid loves to be under water early in the morning these days.

There are an infintesimal number of articles here on the interent about blogging, seo, best practices, and just getting started.  If you have any questions, give me a call.

The IP of Your Business

Should I get a trademark…or a copyright…or a patent?

If you have asked yourself that question recently then it is probably time to sit with an attorney who specializes in intellectual property. Today I had the good fortune of sitting with Catherine Cavella of IP Works located in Doylestown, PA.  Catherine is an Intellectual Property attorney who helps business owners protect their logos, ideas, color schemes, website layouts and trade secrets.

You see, I have established and continue to build a business which helps small business owners position on Google+, LinkedIn, Twitter, and Facebook.  As Your Social Media Expert my work sends clients to the first page of Google search,  has their office phones ringing off the hook, and causes them to hire more staff to handle a boom in business.

My business is scalable and I have lots of ideas in the hopper…with that growth comes many questions and concerns regarding protecting my look, my logos,  message, and processes I use to achieve success for my clients.  What can I trademark and how do I protect what I build is all very important.

As part of my push to turn my passions into a profit, I have learned that it is always wise to sit with experts when you have questions.  From accounting and paying estimated quarterly income taxes  to incorporating your busines without piercing the corporate veil, paying for consultations is always a good idea.

So now onto the presonal note – we all have those huge moments in our professional lives – your first large speaking gig or that moment when biz coach lets you buy him breakfast because you have met a specific goal (not a joke, that actually happened).  And I can add my meeting today with Catherine to that list. As a seasoned professional who herself is a small business owner (and has seen the inner workings of many small businesses) she told me I really do have something substantial to build and that I have a growth mindset.  I was honored to hear that from someone so successful.

As I go through these next stages of growth I am glad Catherine will be on my team reminding me of imporant legal tasks that need to be handled.