How to build your business? I love to take calls with coaches and watch business coaching webinars of all sorts. Typically I find them through Facebook ads or they have secured my email in some way. I’m not specific in the types of coaching I need – they could be selling general business coaching, high ticket programs, Facebook and list building courses…whatever, I’ll listen. Afterall, one of my honest statements is that “they didn’t teach me this stuff in PhD school.” And I always learn something.
The webinars all follow the same pattern and are getting longer…and longer. The typical webinar starts with “we need your undivided attention” and then continues for about 90 minutes. Not sure where they learned this length was a good idea – but they must be successful. They start with our pain points (overwhelmed, lack of predictability, not as successful as where you want to be) continue with their story, throw in testimonials, and at some point in the middle of all of that, they throw in a few teeny tiny pieces of content. They talk about how whatever it is that they are going to tell you will dramatically change your entire business, your life, and you will shatter your goals – if you implement it.
I typically take significant notes,
Adam Davies. It took him 12 minutes to introduce himself – I literally had no idea who was talking because his slides were not branded. Apparently he founded CoachingWithYou.com. He lives on the beach (most do) and promises that if you follow his instructions you too can have his amazing life…not sure about the hot wife he talks about…but I digress.
His claim is that you need one funnel – one offer.
The Four Pillars of a Successful Coaching Business
- One perfect offer – solves a specific problem, it is priced as a premium, and highly leveraged. You are selling a result – and that result is critical to your ideal clients.
- TeleFunnel (43 minutes in): This is your ‘client conversion machine.” Telephone funnel – I’ve never heard this one before! The most successful coaching businesses have one. Huh! I took LOTS of notes. Did he give you the exact formula?
- Facebook Ads to find your people (‘nuf said’). Nothing is free if it is taking your time. Spend the money to do what works….interesting. What you pay is what you can get out.
- Get a mentor…huh, I wonder if he knows one? Bill Gates has one…Adam himself has invested 10’s of thousands of dollars in a mentor. You need someone who can help you steer the ship! Don’t just float!
This was interesting. He said that the list here to the right – is the icing on the cake. These things won’t bring in clients. This stuff will keep you busy – and the effort will not bring you the results you need. You can exhaust yourself and still not have a consistent funnel. You need all this stuff, but not until you have the four pillars.
I found this webinar incredibly informative and highly highly recommend you listening through to the end. For each pillar he does give quite a bit of content which is unusual in a webinar. I took a page of notes, wrote this blog post, and have some actionable steps I can take going forward.
What did I learn specifically…well, that wouldn’t be ethical for me to share…and you should hear it from Adam yourself.