Out and about promoting my business today I meandered to the home of Jamie Broderick owner of Network Now Connections. Jamie brought together thirty women for a morning of networking and building our businesses. Our speaker today was no other than Sue Guiher of Thrive for Success. She is an author, speaker, professor, and also an intuitive who helps you align your business with that which you truly value.
Sue discussed the importance of knowing what you stand for and creating a business based on your values and purpose.
Now let me just say that Sue Guiher is brilliant. I worked with Sue to get to my core essences which are : Trust (my lense), Uniqueness (fuel), and Courage (anchor). When I worked with Sue she had me dig deep into myself and get to own who I really am. As we uncovered those core values, so many pieces of my life that had caused great confusion or questioning to me in my life suddenly started to make sense.
Taking a Stand: Connect with what you do. So for instance, I stand for attorneys and business owners who want to build their businesses. If you want to build and run a successful business you need to make sure you not only know your values but live through them every day.
The question is, what do you value and how does that connect to your stance?
Why are Values Important for Your Business:
Having done the values work, I will share that my core values not only seep into but also guide my businesses. The problem is when we do not think about about our values and how they connect to our work. Aligning our core values with our business can bring harmony to your whole person. In fact, when you are out of alignment with your core values something doesn’t feel right, suffocated even adrift.
So the question is then, how strongly can you stand on your values. What would sacrifice to maintain your values. For instance, if you value integrity but knew a potential client was dishonest in their own interactions, would you still work with him/her? What parts of you would you sacrifice for the sake of building?
Maybe, right now, you are having problems in your own business and you can not figure out why – maybe it is because you are out of alignment with your values and you do not even know it.
Sue’s mission is to help your business Thrive. She wants to see each and every small business succeed. She wants you to think big, then think a little bigger. You are challenged to look inside and bring forth that which can propel you forward.
Remember, no value is good, bad, right or wrong.