Why You Should Have a Blog for Your Business

I recently attended a Coffee Talk, NJ networking event centered around providing information to small business owners.  Connector extraordinaire, Hillary Morris, put together a program including blogger extraordinaire, Reesa Lewandowski.  Based on her experience building Momma Lew, Reesa discussed the benefits and a few details of having a blog for your business.

If you are here on the interent talking about the importance, I would assume that you are in resistance about starting one.  Why?  Well you are established, have a website, and have already been told time and time again that blogging is important.  It helps to continually build your website (which Google loves), shows your clients/customers your personality, and allows you to show expertise in a way that your regular website articles do not.

I provide blogging support to a select group of clients on a weekly basis.  They typically are too busy running their own business, they hate writing, and/or they want an expert researching exactly how to talk to their target audience.  On the other hand, I love to blog and have a knack for writing to reach a core audience.  My clients go to sleep knowing that their website is naturally building and for them, this is marketing money well spent.

Now, you may be wondering what golden nuggets of information I took from Reesa’s presentation.   There were a few:

  1. Let go of your fear.  I have found that most business owners have a fear of putting themselves out there either on social media or in a blog.  They have no idea what they should say and are fearful of getting started.
  2. Make sure there is an easy way for your readers to share your blog on social media sites.  On each blog post your social share buttons should be prominently placed allowing the reader to share no matter where they are in your article.
  3. Twitter is where “it” is at.  Twitter, the cocktail party of the universe, is the hot social media platform.  Build a following on Twitter to help drive traffic to your website.  Connect with me on Twitter.
  4. You want to make Google happy.  Most small business owners are, in some way, looking to rank in Google search.  To do this you need to pay close attention to the important factors of SEO.  Adding new fresh content to your website is the best way to improve the health and SEO of your webiste.

I’m writing this particular blog from a Starbucks in Bucks County, PA.   It is very early on a Saturday morning and I just dropped one of my daughters off at swim practice.  Taking regular time to write is important for me.  Plus, as a swim mom there is lots of coffee here which is good because my kid loves to be under water early in the morning these days.

There are an infintesimal number of articles here on the interent about blogging, seo, best practices, and just getting started.  If you have any questions, give me a call.